SaaS is the trend that is dominating the world of digital marketing. It is becoming the top choice for businesses and organizations for its reliability, functionality, and cost-effectiveness. This market is expected to grow to $94.9 billion by 2022, but the numbers are likely to increase due to the Covid 19 pandemic.
What is SaaS?
Software as a service or SaaS is a cloud-based software licensing and distribution model. SaaS companies host a centralized platform or application accessible to customers over the internet, usually through web browsers. SaaS products commonly run on a subscription-based model. Products can range from streaming services like Netflix and Spotify to automated accounting software like QuickBooks.
SaaS works through the cloud delivery model, and its taking over the market. Independent software vendors (ISV)s usually use a third-party cloud provider to host the application. More prominent companies like Microsoft with more resources tend to play both roles themselves. But for most SaaS vendors, third-party cloud providers are budget-friendly and reliable.
In the simplest of terms, SaaS products allow customers to access softwares, applications, etc., without the time-consuming and expensive task of setting up, installing, and maintaining their software. It’s a tailor-made solution for most businesses.
What are AI-Based SaaS Products?
